Brand Strategy, Copywriting

Freeform Network Relaunch

As a freelancer at Loyal Kaspar, I had the opportunity to work on the transformation of ABC Family into the new Freeform. Evolving the popular and wholesome ABC Family into the risk-taking, more modern Freeform was a fun challenge. As my teammates set about designing a new look for the channel, I was asked to help out with brand strategy, working on the network's overall brand book, making recommendations for social media and programming strategies, as well as generating tag lines and new names for the channel.