Italia Tourist Board
I worked with the Italian National Tourist to create a pair of promotional videos that would bring the magnificent beauty of this iconic destination to life.
In my role as creative director, I aimed to create visually compelling spots that would feel like a luxe :30-second vacation for the viewer. I concepted and wrote both scripts, partnered with a designer to create the overall look and motion graphics approach, researched and selected all the footage and music, and worked with an editor to create the finished product.
Creative Direction
The Luxury of Beauty
As part of the tourist board’s ongoing luxury campaign, I worked with the idea that the beauty found in Italy is the greatest luxury of all. The resulting spot explores the stunning natural landscapes of the country, as well as the lavish luxury offerings—from fashion, to food and fine wine—that Italy is renowned for.
Italia—Let’s Meet Here
Who wouldn’t jump at the chance to attend a conference in Italy? The tourist board asked me to create a video that would support their “Let’s Meet Here” campaign, designed to encourage meeting and conference travel to cities across Italy. It showcases the country’s wholly unique and historic event and convention spaces, while giving viewers a taste of the unforgettable experiences business travelers can enjoy in Italy.
CREDITS:
Agency: Mod Op, Wagstaff
Creative Director: Deirdre Corley
Designer: Mia Park
Editors: Arielle Kavoussi, Justin Kavoussi
Producer: Michael Hall