Copywriting, Creative Direction

Kansas City Kansas and Wyandotte Cty:

Covid-19 Mask PSA Campaign

You can't be too careful when it comes to Covid-19. At the same time, everyone’s pretty sick of being told what to do. We were asked by Wyandotte County Health Department (Kansas City, Kansas) to come up with a fun, attention-grabbing PSA campaign to encourage mask-wearing in the city. Built on the idea that masks are kind of annoying, but not as annoying as lots of things we deal with every day—from underwire bras to work uniforms—we created a playful campaign that posed one simple question to Kansans: "What's the big deal about masks?" The ads took the form of broadcast spots, digital pre-roll, billboards, banners, bus wraps, radio spots, and more, all in both English and Spanish.