Copywriting, Creative Direction

Kansas City Kansas:

Covid-19 Testing PSA Campaign

To encourage people to get tested for Covid-19, we worked with the local health department to create two campaigns, one in English and one in Spanish that would speak to the diverse population in the area. Our story focused on a character making an important decision—whether or not to get tested after being exposed to COVID-19. We used text messages as a narrative device to show the consequences of his choices, encouraging people to do what’s right to protect themselves and those around them. 

The live-action campaign was supported with print, OOH, and digital messaging targeted to people throughout the county.