Kiddopia is a fun learning app for preschool-aged kids. The company’s founders came to Mod Op (where I work) for a rebrand and 360 campaign that would help them stand out in the crowded learning app space.

We created a brand strategy and messaging platform that highlighted the endless possibilities for fun and imaginative playtime the app offers. Starting with a new tagline, “Where Little Worlds Get Bigger,” the Mod Op team concepted and produced a campaign that encompassed a series of broadcast spots, digital ads, social assets, radio and podcast ads, direct mailers, as well as a refreshed logo and visual branding.

Throughout the partnership, I worked as a co-creative director, strategizing the brand story and messaging platform, helping to concept the overall campaign, helping to script broadcast and audio spots, weighing in on creative decisions throughout the production process and more.