Copywriting

Belvedere Vodka

In 2022, Belvedere Vodka entered a bold new chapter with a brand refresh and a high-profile partnership featuring Daniel Craig and director Taika Waititi. I had the opportunity to write the Belvedere website in its entirety—my second time doing so—helping shape the brand’s evolving voice as it shifted from a focus on natural ingredients and Polish provenance to a more playful, elevated, and unexpected tone.

Working alongside the team at Mod Op, I developed messaging across the site—including headlines, product descriptions, and brand storytelling—that would frame the instantly iconic video of Daniel Craig dancing through the Cheval Blanc hotel. It was a high-energy creative moment that marked a turning point for the brand, and I was proud to help bring it to life on the digital front.