Creative Direction and Copywriting
Chase Travel
As Chase launched their new and expanded Chase Travel platform, they turned to our team at Mod Op to create content that would communicate the significance of this new offering, and introduce their fresh new brand to their hundreds of travel partners and internal teams.
Brand Launch Content
Our ongoing collaboration with Chase involves producing content that not only showcases Chase's goals and their strategic position in the travel industry, but also conveys the exciting changes in the overall brand—from look and feel to their new offerings to cardmembers.
To date we have created:
An explainer video for The Edit, Chase’s exclusive hotel program for premium card members.
A brand introduction video used to help internal teams get up to speed on the what, why and how of the new offering.
A longer form brand immersion video, which details the new brand strategy and standards, ensuring consistency across teams.
My role on these pieces has been as a brand-focused copywriter and creative director, working on concepts, scripting, and editorial oversight along with my design and animation partner, Leu Solomon. Additionally, we’re working on brand elements such as naming and messaging for new programs and initiatives.
It’s been a fun opportunity to work with Chase’s brand team at the launch of this incredible new platform. So far, we’ve been given the change to help solidify messaging, incorporate new brand elements into video and animation for the first time, and get their internal teams and external partners excited about what is shaping up to be a huge chapter for Chase.
Below are some snapshots from the content we have created so far. As this is internal content, please reach out if you would like to see more.
