Creative Direction and Copywriting
Hilton Hotels and Resorts
As a Creative Director and Copywriter at Mod Op, I have had the privilege of leading various impactful projects for Hilton, creating engaging videos and content that vividly bring their brand to life across multiple touchpoints.
Brand Content
Our work with Hilton has been wide-ranging and creatively rich—from on-location shoots concepted and directed by our team, to fully animated brand videos, to edits built from existing assets filmed across multiple properties. These videos serve a variety of purposes, from consumer-facing content on Hilton’s website to internal communications and event materials. My role spans concept development, scripting, asset curation, editorial direction, and more.
As a long-term partner to Hilton’s marketing and brand teams, we’ve developed a deep understanding of their strategy to differentiate each sub-brand—from the growing all-inclusive category to staples like Hilton Garden Inn and Tru. Our goal is always to bring out the distinct personality of each, crafting narratives and visuals that align with brand guidelines while making the story genuinely fun to watch.
Credits:
Hilton Garden Inn Bright Side:
Director/Co-creative Director: Leu Solomon
Director of Photography: Joe Arcidiacono
Editor: Noah Wehle
Producer: Sarah Lamping
Motion Graphics: Chris Averbeck
Hilton Garden Inn 1000 Hotels:
Co-creative Director: Leu Solomon
Producer: Sarah Lamping
Motion Graphics: Chris Averbeck
All Inclusive Web Intro:
Editors: Ariel Kavousi, Justin Kavoussi
Motion Graphics: Chris Averbeck