Creative Direction and Copywriting

Hilton Hotels and Resorts

As a Creative Director and Copywriter at Mod Op, I have had the privilege of leading various impactful projects for Hilton, creating engaging videos and content that vividly bring their brand to life across multiple touchpoints.

Brand Content

Our work with Hilton has been wide-ranging and creatively rich—from on-location shoots concepted and directed by our team, to fully animated brand videos, to edits built from existing assets filmed across multiple properties. These videos serve a variety of purposes, from consumer-facing content on Hilton’s website to internal communications and event materials. My role spans concept development, scripting, asset curation, editorial direction, and more.

As a long-term partner to Hilton’s marketing and brand teams, we’ve developed a deep understanding of their strategy to differentiate each sub-brand—from the growing all-inclusive category to staples like Hilton Garden Inn and Tru. Our goal is always to bring out the distinct personality of each, crafting narratives and visuals that align with brand guidelines while making the story genuinely fun to watch.

Credits:

Hilton Garden Inn Bright Side:

Director/Co-creative Director: Leu Solomon

Director of Photography: Joe Arcidiacono

Editor: Noah Wehle

Producer: Sarah Lamping

Motion Graphics: Chris Averbeck

Hilton Garden Inn 1000 Hotels:

Co-creative Director: Leu Solomon

Producer: Sarah Lamping

Motion Graphics: Chris Averbeck

All Inclusive Web Intro:

Editors: Ariel Kavousi, Justin Kavoussi

Motion Graphics: Chris Averbeck

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