Creative Direction and Copywriting
Hilton Hotels and Resorts
As a Creative Director and Copywriter at Mod Op, I have had the privilege of leading various impactful projects for Hilton, creating engaging videos and content that vividly bring their brand to life across multiple touchpoints.
Brand Content
Our projects for Hilton have been diverse and dynamic, encompassing on-location shoots meticulously conceptualized and directed by our team, fully-animated brand videos, and edits crafted from existing assets filmed across several properties. These videos are used by the company on their consumer website, at events, and as internal communication tools. My role on these projects includes concepting, scripting, asset selection, editorial oversight and more.
As an ongoing partner to the Hilton marketing and brand teams, we take pride in our deep understanding of Hilton’s strategy to differentiate its sub-brands, from their growing all-inclusive offering to brands like Hilton Garden Inn and Tru. Our mission is to highlight the unique strengths of each one, leveraging brand assets and adhering to messaging guidelines to ensure consistency while creating compelling narratives and visuals that make them fun to watch.
Credits:
Hilton Garden Inn Bright Side:
Director/Co-creative Director: Leu Solomon
Director of Photography: Joe Arcidiacono
Editor: Noah Wehle
Producer: Sarah Lamping
Motion Graphics: Chris Averbeck
Hilton Garden Inn 1000 Hotels:
Co-creative Director: Leu Solomon
Producer: Sarah Lamping
Motion Graphics: Chris Averbeck
All Inclusive Web Intro:
Editors: Ariel Kavousi, Justin Kavoussi
Motion Graphics: Chris Averbeck