Copywriting

Baha Mar

Baha Mar is a stunning luxury resort in Nassau, Bahamas—and for several years, I had the dream job of serving as head copywriter on the brand’s creative team at Mod Op, their agency of record. I partnered closely with the client on everything from concepting and scripting broadcast spots to crafting digital ads, web updates, internal comms, print collateral, brand strategy, and beyond. Additionally, I worked with the Baha Mar residential team to bring the resort’s luxe condos to market, creating a brand strategy and messaging for their launch campaign, along with a vision book and promotional videos.

Yes, it was as fun as it sounds—they even let me name the rides at the water park.